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Don't let Injury Cripple your Business

Member: $24.99
Non-Member: $39.99

While a work injury hurts your employee physically, remember that same injury can also hurt your company's finances. And just like it is important for employees to stay physically fit before and after an injury, it is key that your company is financially prepared for potential injuries. This webinar makes it easy for you. Using his workers' compensation expertise, Eric Petersen will provide a clear eight step procedure that you can implement immediately. Don't let an injury cripple your business.

Getting to Page 1 on Google in 2014

Member: $24.99
Non-Member: $39.99

A professional business Website is a contractor's #1 tool when it comes to Search Engine Optimization. However, to get Page One placement organically, you need to make sure to account for these three factors.
-Title tags that reflect your top keywords and search areas
-Header tags that are unique, read cleanly and relate to your services
-Custom, well-written content on each page
If all of that sounded like gibberish to you, that's OK! Who better to explain how to address these factors than Brian Kraff, founder and CEO of Market Hardware? Simply put, no one consultant has helped more service professionals profit from the Web. His energetic delivery and industry experience have earned him a national following. Please join him, Matt Horn, Senior Search Engine Marketing Consultant, and Rebecca Hussey, Chief Social Officer, for this special presentation.

GOS - Basic Tree Felling Techniques

Member: $10.95
Non-Member: $14.95

This tutorial reviews basic chainsaw cuts used in safe tree felling procedures.

GOS - Job Planning and Site Preparation

Member: $10.95
Non-Member: $14.95

The basis of a safe and efficient tree care operation stems down to how the site is set up and prepared for work. This tutorial reviews the first steps in setting up a tree care operation, from the job briefing to traffic control to creating an effective work flow.


GOS -Rigging and Roping

Member: $10.95
Non-Member: $14.95

Tree rigging operations are a team effort, and this tutorial gives an overview of procedures and tips from the Ground Operations Specialist's view. Tree strength assessment, rigging anchor point placement and basic rope handling are discussed, as is some of the rigging equpiment used in each of these topics.

How to Use Social Media to Build a Friendlier Business

Member: $24.95
Non-Member: $44.95

Presented by Jeff Korhan, MBA
Customer service is moving online, and that means social media is no longer optional for businesses. The social web gives consumers a voice and exceptional leverage in a business environment where quality and competitive pricing are expected. Learn how to participate in the conversation and manage it well to create sustainable opportunities for business growth.
-Buyers are hungry for information to solve common problems. Learn how to combine your expertise with social media practices to better serve your customers and attract new business.
-The key to any form of social interaction is being a good listener. Learn how to use social media monitoring to understand and respond to the needs of your customers and prospects.
-It's better to be the best connected than the most connected. Learn how to strategically use your social media channels to personalize your business and encourage engagement with current and future customers.

SEO Alert Webinar

Member: $24.95
Non-Member: $44.95

SEO ALERT: Two New Changes Google Wants You to Make Before Before They Put You on Page One! Get "Insider Knowledge" to help improve your search engine rank in 2014 and 2015. "How can I get my phone to ring more often?" Every TCIA member wants the answer to this question - and they know the solution lies somewhere on the Internet…but where exactly? Google knows - that's for sure! Please join us for TCIA member-only webinar where Brian Kraff, founder & CEO of Market Hardware, will team up with Matt Horn, Senior SEO Manager, to explain how to use Search Engine Optimization to get your phones to ring more. They'll walk attendees through a basic SEO process from start to finish and will also present a guide to selecting the right SEO company. Market Hardware works with tree care pros across the country to help them get more business from the Web. So, get the latest scoop from Market Hardware's SEO experts - and walk away ready to make some big changes.

The 2014 Guide to Web Marketing Success

Member: $24.99
Non-Member: $39.99

Having an effective Web Marketing plan in place for 2014 is vital for any successfulÊService Contracting business.Ê However, to guarantee success, you need the right combination of strategies.
Being successful in 2014 requires a proven step-by-step plan that includes:
-A 2014-ready Website with the latest techniques to turn visitors into callers
-Search EngineÊOptimization (SEO) which solves for the one thing that Google cares most about!
-Social Media that won't take up your whole day
-The top Local and Paid Search keyword phrases
-A 1-step ´Smartphone-readiness’ game plan
This isÊstep-by-step marketing that is working NOW.
So, who better to explain it than Brian Kraff, founder and CEO of Market Hardware? Simply put, no one consultant has helped more Tree Care Pros profit from the Web. Brian’s engagements are extremely limited, and we are proud to have him return to do this webinar. His energetic delivery and industry experience have earned him a national following.Ê

Utility Contractor Accreditation Information Webinar

Member: $0.00
Non-Member: $0.00

Have you thought about TCIA's Utility Contractor Accreditation program? Here is an informative look at the Utility Contractor Accreditation Standard, step-by-step, to help you understand how it can be implemented at your commercial ROW vegetation management/utility line-clearing company and why it can help you. Your questions will be answered and practical solutions explored.

Webinar - 2013 Google & SEO Changes To Build Your Business

Member: $24.95
Non-Member: $44.95

"How do I get better rank on Google?" It seems that just about every tree care expert wants the answer to this question. Why? Because we all know Google has replaced the yellow pages as the most effective medium for acquiring new business. Brian will explain in plain-English the basics of Search Engine Marketing, and how better rank on Google & Yahoo will help tree care pros increase sales. Bottom line: you don't have to spend a fortune on Internet marketing to properly represent your company on the Web.
Learning Objectives
- Why are Search Engines so important to tree care experts?
- What are the 3 results areas of Search Engine and how do I get ranked in each?
- How "Local Search" has changed how clients find you
- Why claiming your free Google business profile is a must
- How other home inspectors are getting low cost leads from Google Maps
- Why Google Maps discounts PO Box addresses


Webinar - 70 Degree, Walk Away Tree Felling

Member: $24.95
Non-Member: $44.95

The presentation will cover procedures for the Walk Away tree felling technique. The program will cover the tree felling procedure, from the job briefing and work plan, to setting up the job, and completing the job. This procedure places emphasis on getting the feller out of the danger zone before the hinge starts to bend and the tree starts to fall. This procedure was developed because of recent and continuing incidents of persons being injured or killed at the base of the tree during the felling procedure. The program will include a power point presentation with two short video clips of the Walk Away procedure.

Webinar - Acquisitions: Buying Another Tree Care Company

Member: $24.95
Non-Member: $44.95

There are many ways to grow your business. Acquisitions can provide both immediate growth and immediate problems. Tom can help you to approach the acquisition process in a proactive way that will greatly increase the odds of a successful endeavor. In his presentation, Tom will address these questions:
Why should you consider acquisitions?
Are you doing it for the right reasons or is your ego getting in the way?
Build vs. buy
The strategy of looking for deals.
The tactics of executing deals.
Valuations, what should you pay, what should you sell for?
Lessons learned or, “so who is paying that bar bill the owner use to trade tree care out for?"

Before you consider acquiring another tree care company, you owe it to yourself to learn from Tom’s experience. And, even if you’ve never considered an acquisition before, you might just find that it is a winning strategy for your business.

Webinar - Aerial Lift Safety

Member: $10.95
Non-Member: $14.95

This training session is an overview on aerial lift safety and operating procedures. It is also an employer certification program that allows your employer to certify you as qualified to operate aerial lift equpiment in tree care.

Webinar - Business Bootcamp - Regulatory Compliance

Member: $24.95
Non-Member: $44.95

How to navigate and comply with government regulations, OSHA, DOT, FIFRA, FLSA, etc.

Webinar - Chain Saw Maintenance Webinar

Member: $24.95
Non-Member: $44.95

RDT Maintenance
Daily user program.
Weekly user/shop program.
Carb adjustments.
Chain Saw maintenance



Webinar - Company Best Practices for Emergency Response/Aeri

Member: $24.95
Non-Member: $44.95

Arborists work in a very high risk profession. Often times, when accidents occur, the injuries can be severe if not life threatening. Having a basic emergency protocol is often not enough, especially for the companies that do specialized work such as crane removals or line clearance trimming. This presentation will discuss that having a variety of scenarios to practice and train for could help you and your crew better prepare for what might happen…and how this can lead to a safer more productive work culture

Webinar - Crane Assisted Removal - Tie-in Technique

Member: $24.95
Non-Member: $44.95

Crane removals have become more prevalent in modern arboriculture. Along with this trend had been an increase in injuries and deaths during these operations. This webinar will look at some best practices relating to work positioning, fall arrest and safe efficient climber tie in.

Webinar - Developing a Monthly Operating Budget

Member: $24.95
Non-Member: $44.95

Whether you or someone else prepares your business’ financial statements, you need a certain level of financial statement literacy to utilize those statements. Once your statements are “finished” do they become historical records or working documents? Do they give you the information you need for decisions? We’ll look at the structure and preparation of financial statements and discuss using them as effective tools in your business.

Webinar - Effectvely Documenting Storm Wrk for Ins Adjusters

Member: $24.95
Non-Member: $44.95

For many tree care companies, storm work constitutes a material source of annual revenue. However, storm work has many inherent risks including financial risks. Tree care companies, in many instances, perform work in good faith only to find that the costs for their services are challenged after the fact by an insurance adjuster. The result can be a delay in payment or, in some cases, no payment at all, and while it is generally the home owner that has contracted for the work, it is the insurance company that pays for it. Providing sufficient detail in a proposal or invoice will significantly diminish the risk of nonpayment and generally expedites payment by insurance companies to either the property owner or directly to the tree care company that provided the services. Furthermore, good documentation will aid in any legal or collection activity should the work not be paid for. Experienced adjusters note that good documentation will "open the wallets of the insurance company". This session will set forth easy to implement good business practices for tree care companies to implement when doing Storm work.

Webinar - Employee Performance-The CPIP Way

Member: $24.95
Non-Member: $44.95



Webinar - Expanding Your Profit Centers: Snow Removal

Member: $24.95
Non-Member: $44.95

This presentation will show how Snow Removal and Ice Management can lead to establishing an additional Profit Center for your tree care business. Use of subcontractors in addition to your own equipment can help grow this area of “off-season” revenues. Whether you get 3” or 300” of snow in your market, you can make money with this lucrative service offering.

Webinar - Financing your Business Expansion Webinar

Member: $24.95
Non-Member: $44.95

You will learn some answers to the following questions;
Should I pay cash or should I barrow money?
Do I like leasing my equipment or do I prefer to take a loan?
How can I put my hands on money to grow my business?
Is there Zero % Financing?
My credit is suffering; can I still obtain a loan?
What is an Asset lender, Credit lender, Cash flow lender? And whey should care?
And it is all provided in simple to understand t strait talk.


Webinar - FREE TCIA Accreditation

Member: $0.00
Non-Member: $0.00

Have you thought about TCIA Accreditation? Here’s an informative look at the standard, step-by-step, to help you understand how it can be implemented at your company • and why it will help your company. Your questions will be answered and practical solutions explored.

Webinar - How to Grow your Business Through Commercial Contr

Member: $24.95
Non-Member: $44.95

Corporate and commercial contracting is very different than the typical residential contract. How you look, act, dress and market your company is all important in the corporate world of tree care. Learn if you and your company have what it takes to transform your organization to this lucrative client base.
You will also learn how to find and network with the potential buyers; know what motivates them to buy tree care as well as how and why they choose contractors.

Webinar - How to Hold an Effective Safety Meeting Webinar

Member: $24.95
Non-Member: $44.95

Safety Meetings are an important part of the success of your tree care business. We will be covering the vital components of holding a company safety meeting and what you need to know to communicate your message in a way that engages your employees.
- Effective / concise use of meeting time through organization
- Fun engaging tools to get your employees to participate in the meeting
- Effective day to day recommendations that will improve your companies safety culture from the top down

Webinar - How to use Yahoo and Google

Member: $0.00
Non-Member: $44.95

"How do I get on Google?" is the #1 question Brian Kraff hears from land & tree care professionals, including TCIA members. More and more consumers are turning to the Internet to research qualified, tree care experts. And they are not choosing a "tree contractor." They’re choosing a website! Brian and Griffin will explain exactly what makes for a professional website, pitfalls to avoid (hint: flashier is not better), and how to make sure that contractors and consumers in your area will find your site when they need it most. You don’t have to spend a fortune on Internet marketing to properly represent your company on the Web and ensure your website is found on the search engines.
This webinar is free for members!

Webinar - Increase Referrals and Grow your Business Webinar

Member: $24.95
Non-Member: $44.95

A process for increasing sales and dramatically growing your business by referral.
In this info-packed webinar, you will learn a step-by-step process to grow your business by referral: how to ask for, reward, cultivate and secure more referrals than you ever have.
Some specifics you will learn at this webinar:
-Why people give referrals.
-When and how to ask for referrals
-How to use a client satisfaction survey to grow your referrals
-The role of Office Staff and Front Liners in boosting referrals.
-Incentive systems that work.
-How to stay top of mind with people who refer you.
-How to trigger referrals without ever asking for them.
-Systems that simplify your business and automate your referrals.
This is the perfect seminar to help counter the negative effects of today's economy.
Take charge of your future and your sales, by implementing the techniques you will learn from Jeffrey Scott


Webinar - Mechanical Advantage for Arborists

Member: $24.95
Non-Member: $44.95

Presenter: Tony Tresselt, CTSP
The objective of mechanical advantage in rigging is to gain greater control when removing a tree or tree part with nothing more than ropes, pulleys and other components. Mechanical advantage makes the job easier, which makes it safer for the crew. This training session discusses some more advanced methods and designs of this rigging principle.

Webinar - OSHA Compliance Made Simple

Member: $14.95
Non-Member: $44.95

Presented by Peter Gerstenberger
OSHA compliance doesn't need to be mysterious or complicated. This webinar will build upon years' worth of questions frequently raised by TCIA members. It will guide participants to the best online information resources, and advise on the "affirmative defenses" against OSHA citation.
Looking for a quick refresher? Take a look at this webinar's Powerpoint - Feel free to use these slides for your own safety training

Webinar - Proper Cleanup of Pesticide Spills

Member: $24.95
Non-Member: $44.95

Pesticide Spills - Is it a crisis? It depends on you!
Managing spills from prevention, preparedness, what to do if a spill occurs, and proper clean-up and documentation.

Webinar - Proper Gear Inspection: What to look for and what

Member: $24.95
Non-Member: $44.95

Gear used in the tree industry has to stand up to a lot of abuse. This same gear is often relied upon to protect our lives in or around the job site. Inspecting gear is a critical part of any safety program and should be done by all crew members throughout the day.
So what do we look for when inspecting a piece of gear? With a little training and understanding of how a piece of gear should operate properly, inspection can be a quick and easy process that will not slow down production.
I plan to look at a variety of gear, find problems, discuss these problems and determine if the item should be discarded or if it can be fixed.

Webinar - Rigging Best Practices

Member: $24.95
Non-Member: $44.95



Webinar - Setting up a Safety Program Webinar

Member: $24.95
Non-Member: $44.95

Presented by Tim Walsh, CTSP
What is a safety program? What should it contain? Who is responsible for it? Is it a “document” that you create and shelf?
A safety program is the most important part of a business, yet many companies do not have them. Many that have them do not use them or do not have everything they need. Often they find out too late what they were missing because of an accident or an OSHA citation.

Webinar - Setting Up and Conducting Effective Performance Re

Member: $24.95
Non-Member: $44.95

A presentation on recognizing the importance of having a performance review process for employees. Discussing why employees need performance reviews, and what are the advantages of performance reviews to an organization. Understanding how to work with employees to set performance standards and goals. Developing skills in observing and giving feedback, listening and asking questions. Identifying effective interview processes, and creating a supportive atmosphere. Making performance reviews legally defensible.

Webinar - Social Media Strategies for Finding Clients

Member: $24.95
Non-Member: $44.95

Getting new clients from Social Media in 10 Minutes a Day:
Social media is not a fad, it's an opportunity. In fact, 70% of small businesses already use some sort of social media marketing - Facebook, Twitter, YouTube, LinkedIn, or Blogger. New for Fall 2012, this presentation is your chance to learn insider secrets and a step-by-step process to manage your social media in just 10 minutes a day. Here are just a few of the updated topics that will be discussed:
-" How to effectively communicate with clients and new prospects through Social Media.
. - The importance of personalization in the use of Social Media for your business.
- How to manage multiple Social Media accounts effectively.
Don't miss this opportunity to grow your business using Social Media!


Webinar - Spar Pole Rigging for Arborists

Member: $24.95
Non-Member: $44.95

Negative blocking (when the piece being lowered is above the rigging point) can be one of the most high impact jobs on the climber and the rigging. This webinar will take a look at safe efficient ways to rig from a spar pole. We will discuss rigging forces and how to manage them; equipment placement and climber tie in options.

Webinar - SRT Best Practices

Member: $24.95
Non-Member: $44.95

Presented by: Don Coffey, CTSP
Single rope technique (SRT) has evolved over the years, now providing the climber and ground person with more possibilities than ever thought possible. While many of the SRT systems and techniques have been examined in print or social media, there are many more variations that aren't documented. This presentation will review some of most prevalent SRT systems and identify their attributes and best use practices.

Webinar - SRT: Half the Rope, Twice as Easy

Member: $24.95
Non-Member: $44.95

Arborists have traditionally climbed using a system that is unique in the rope access world. The rope moves while the climber moves. This has served tree climbers well and will continue to work for a lot of climbers. By adapting climbing systems and protocols from other rope access disciplines like caving, rescue and industrial rope-access work arborists have found the ease and safety of Single Rope Technique/SRT. Learn about the ease and safety of SRT starting with setting a line, choosing a proper tie in point, anchoring the climbing system so that there is a built-in ground based rescue potential and choice of equipment. SRT is becoming a standard climbing system for arborists but will have some unique aspects that will separate it from other rope access techniques. Learn how to move into the future of tree climbing by using half the rope and having twice the fun!

Webinar - Surviving & Thriving in Today’s Changed Economy

Member: $24.95
Non-Member: $44.95

Many companies will not only survive but can prosper during difficult economic times. This Webinar will focus on the changes and difficult decisions that leaders need to make to achieve these desired results. Besides traditional cost cutting methodology Guy will discuss how to improve marketing efforts through lead generation systems. He will also explain how creating a unique value proposition (UVP) will help prevent the deterioration of gross profits. Accolades from his recent newsletter on "How to leverage and measure the strengths of relationships" are a key part of this prosperity plan. Now is the time to implement sales incentives for companies that have a dedicated sales force Cash management and collections are critical success factors! This will be a fast paced session to help you identify the areas of your business that may have been overlooked. Don't miss this Webinar from one of the most respected advisors in the industry!

Webinar - Surviving and Thriving in Today's Changed Economy

Member: $24.95
Non-Member: $44.95

The economic downturn is hitting small businesses hard. But is there a silver lining? What can you do today to help your business prosper? You can start by thinking strategically! This webinar will begin with an economic status update; a reality check. There's some bad news. And we'll also discuss some good news because there is some good news that is overlooked by the sensationalistic media. A business is made up of many functions: management, marketing, finance, human resources, operations, etc. Management must develop strategies and tactics that are effective. Do you need more revenue? We will discuss marketing strategies and tactics that will lead to increased sales and profits. Having a financial strategy is imperative for growth. If you're not paying close attention to how your revenue relates to all of your expenses how can you manage your business effectively? There are a lot of warning signs in the numbers and management had better pay close attention, especially in these difficult times. And if things aren't going well as planned, it is wise to get help before an emergency strikes.

Webinar - TCA - Topic includes Hazard Tree Risk Assessment

Member: $0.00
Non-Member: $0.00

This webinar-based tutorial is the first in a series of training tools for the Tree Care Academy (TCA).
This first Tree Care Apprentice tutorial reviews Hazards in Tree Care and How to Avoid Them. The Tree Care Apprentice helps tree companies meet OSHA and ANSI Z133.1 safety standards for qualification of employees.

Webinar - Techinal Rigging

Member: $10.95
Non-Member: $14.95

The principle behind rigging in tree care work is to remove a tree or tree part in sections with the use of ropes, pulleys and other components. This makes the job easier, which makes it safer for the crew. This training session discusses some more advanced methods and designs of the rigging principle.

Webinar - Tree Care Specialist - Rigging Basics

Member: $10.95
Non-Member: $14.95

An introduction to basic rigging concepts, this tutorial session sets the tone for safety and efficiency in tree work rigging. Viewers will take a look at some rigging compoents and see a basic summary of the work load ratings and common use.

Webinar - Tree Climbing Fundamentals - Part 1

Member: $10.95
Non-Member: $14.95

Beginning tree climbing is presented by looking at climber equpiment and applications. ANSI Z133.1 Safety Standards and Cordage Institute Standards address climbing saddles, work positioning lanyards and climbing components

Webinar - Tree Climbing Fundamentals, Part 2 Rope Installati

Member: $10.95
Non-Member: $14.95

Learn different ways to access a tree canopy. This training also includes information on installing a rope in a tree, and different work positioning techniques for tree climbers.

Webinar - Two Rope Rigging

Member: $24.95
Non-Member: $44.95

Presented by Tony Tresselt Some days one rope is just not enough! Often the application of a second rigging line can aid in lessoning work load and limiting property damage. Multiple ropes can spread rigging forces and allow lowering of larger pieces efficiently. However, the direction of force, loads on anchors and rigging points can all change significantly. This webinar will take a look at when more than one rope may be appropriate. We will also look at the changed forces involved and the best use of multiple ropes on the job site.

Webinar - Understanding and Complying with Federal DOT Regul

Member: $24.95
Non-Member: $44.95

Dane will teach and discuss the intricacies of being DOT compliant at the Federal and your local state level.
Specific topics that will be covered in-depth during the webinar will include:
1. SafeStat: What is it and why is it important to my business?
2. An overview of changes with SafeStat in 2010.
3. How to improve your company’s safety rating.
4. Federal out of service criteria.
5. Challenges businesses face while trying to comply with local enforcement of federal DOT law.
6. Recognizing and controlling defects in your fleet through Post Trip Inspection Reports.
7. Record keeping and reporting requirements.
This webinar will provide you with useful tools, handouts and a clear cut understanding of how to improve your company’s fleet safety program.

Webinar - Understanding What Storm Work is Covered by Ins

Member: $24.95
Non-Member: $44.95

Storm work quite often involves an insurance claim but many home owners to not know what their policy covers. Tree care companies will perform storm work and rely on the good faith of a home owner to cover the costs of any work not reimbursed by insurance but in the current economy unfortunately, home owners are more frequently defaulting on payment when insurance fails to completely cover the cost of the storm work. Having a good working understanding of what policies generally cover not only provides better customer service but will diminish collection issues. This session will provide a general understanding of what insurance generally covers and will suggest ways to work more efficiently with home owners that are eager to have their properties restored but may not fully understand potential shortfalls of their coverage.

Webinar - Using Tree Growth Regulators for Additional Client

Member: $24.95
Non-Member: $44.95

The presentation will list ways to utilize the physiological benefits trees receive following Tree Growth Regulator Applications. The presentation will outline how to identify TGR candidates and the specifics on application timing, length of control, volume determination, and cost calculations. The steps for TGR Applications, soil drench & injection, will be described in detail and problem-solution issues will be addressed. Updates on TGR applications for Woody Shrubs will be included.

Webinar - Working More Effectively With the Insurance Indust

Member: $0.00
Non-Member: $44.95

The insurance industry has tremendous influence on the choice of service providers, pricing of services, and scope/quality of work performed when remediating a property loss. Tree care companies have faced certain challenges when working with insurance adjusters due to the adjusters’ lack of understanding of how tree care companies work and what are the considerations when pricing emergency tree removals. The goal of this presentation is to recommend simple administrative and reporting procedures that tree care companies can use to create a more efficient working relationship with the insurance industry and which will help protect them from payment collection issues.
This webinar is free for members!

Webinar -Incorporating Tree Injection Prgrm in Your Business

Member: $24.95
Non-Member: $44.95

Topics include: How to market and promote tree injection, what tree injection will do for your business, how to get started, and much more.

Webinar What To Say in Your *Very Worst* Cust Svc Situations

Member: $24.95
Non-Member: $44.95

Rich Gallagher loves worst-case scenarios. Why? Because they hold the key to truly excellent service and success for your business. When you and your team learn the same skills that hostage negotiators, police officers, and crisis counselors use in their very worst situations, you become supremely confident in any customer situation. This TCIA webinar will cover skills like:
-How to banish criticism - by "leaning into" it with gusto!
-Getting people on board with your schedules, your prices, and your boundaries
-How to keep arrogant, entitled customers from ever intimidating you
-Trigger phrases to never say
-Grounding angry outbursts with the skill of a bomb squad


Webinar: Business Bootcamp: Sales & Marketing

Member: $24.95
Non-Member: $44.95

How to do basic proposal writing, leverage industry standards and credentials to differentiate your company, basic marketing including other service lines, etc